Customer Reviews
on December 21, 2015
Format: Kindle Edition
on December 23, 2015
If you truly want to understand how to address the wave of
transformation the Internet of Things will create for consumers and
businesses of all sizes than this book is a must read. It will provide
you with the principles and frameworks you need to develop new business
strategies to harness the power of this revolutionizing technology. Most
importantly, it will allow you to differentiate your digital strategy
and deepen relationships with your customers.
Format: Kindle Edition
Many companies today struggle with how to effectively engage with
digital consumers. They'll start with redefining their segmentation
("maybe we need to better engage with Millennials") and look for ways to
extend their channel strategies into the digital realm ("everything is
online/mobile these days -- let's put our products and services
there").
Many of those approaches fail because of fundamental differences between how companies position themselves and what today's digital consumers want, need, or expect.
"Digital Context 2.0" helps define who digital consumers are, how they behave, and how to build a strategy that will be effective in a world of multitasking, limitless touchpoints, and non-linear customer journeys.
This book touches on topics ranging from the Internet of Things to privacy; value propositions and content strategy. It includes a great balance of direct research, management theory, and practical advice for how to better engage consumers in a digital world.
The concepts aren't always simple, but they're presented clearly, with real life examples and quotes from the connected consumers companies are trying to reach. Through the course of the book, ideas like queueing and modes unfold to help make sense of the increasingly complex digital world.
Many of those approaches fail because of fundamental differences between how companies position themselves and what today's digital consumers want, need, or expect.
"Digital Context 2.0" helps define who digital consumers are, how they behave, and how to build a strategy that will be effective in a world of multitasking, limitless touchpoints, and non-linear customer journeys.
This book touches on topics ranging from the Internet of Things to privacy; value propositions and content strategy. It includes a great balance of direct research, management theory, and practical advice for how to better engage consumers in a digital world.
The concepts aren't always simple, but they're presented clearly, with real life examples and quotes from the connected consumers companies are trying to reach. Through the course of the book, ideas like queueing and modes unfold to help make sense of the increasingly complex digital world.
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